Micro-Cultural Routes
What are the Micro-cultural Routes and how do they relate to sustainable tourism creation?
The Council of Europe Cultural Routes Program is an important tool to create cultural tourism with a common denominator: the Cultural Routes. These are currently more than 45 itineraries that spread across a minimum of three countries and share a common European identity. The themes of the Cultural Routes are very versatile: They reach from artisan crafts such as the Ceramics Route, over to the Via Romea Germanica, the European Historic Thermal Towns Route, the Megalithic Route and pass to historic figures such the Napoleon, Mozart or Emperor Charles V Routes and even the newly certified Historic Cafe Route. The Cultural Routes of the Council of Europe are the result of the Enlarged Partial Agreement and the Faro Convention that have given the ground for the creation and collaboration of Tourism, Education & Culture Ministries all across Europe and beyond through the engagement for the cultural heritage valorisation by means of the Cultural Routes.
View the full list of the Cultural Routes on the Council of Europes official website:
https://www.coe.int/en/web/cultural-routes/by-theme
The Micro-cultural Routes, in contrast to the Macro-cultural Routes of the Council of Europe are hybrid maps that allow visitors to explore a territory such as a City or town through its cultural heritage and focusses on one key theme that may be linked (but not in each case) to the Council of Europe's Macro-cultural Routes. Many Micro-cultural Routes hold the patronage of the Council of Europe's Cultural Routes.
The Micro-Cultural Routes of GreenerEU 2050 are subdivided by themes which are: Art, Artisanry (Craftsmanship), Film and Thermal Heritage. A presentation of the Micro-cultural Routes and their functionality can be found here:
Functionality
The micro-cultural routes are unique in their innovation and usability: the Micro-Cultural Routes are in practice historical maps with innovative QR codes which allow the users to interact with the historic maps to then dive into the map both physically as well as conceptionally.
The Hybrid Maps (the Micro-Cultural Routes) are useful as they allow the visitors to access the knowledge and the cultural heritage in a practical way and permit their curiosities to be connected with the identity of the territory.
We create digital solutions for sustainable tourism by identifiying cultural heritage themes and connecting the points through geolocalization and mapping of key interest points and creating maps which extend the reality by permitting tourists or visitors to access the knowledge through their personal interest points.
The following maps have been created alongside with the City Councils:
Maps for Venice:
ART
- Tintoretto Map
- Contemporary Street Art Map
Artisanry
- Historic Coffee Route
- Boat Builders
- Murano Glass
- Historic Pastries
- History of
- Fish & Sustainability
Cinema
- Venice the Moon & You
- The Anonymous Venetian
- Summertime
-Yuppie Du
- The Tourist
Map for the Thermal Heritage of Ischia
Many more Hybrid Maps are to come